Starting from Samsung's design philosophy, Be Bold. Resonate with Soul, the Resonance exhibition, presented on the occasion of Milan Design Week, brings to life the infinite possibilities created by resonance. Resonance is based on three fundamental concepts for design, as conceived by Samsung: empathy, discovery and immersion. Visitors have the opportunity to interact with the exhibition through daily and natural behaviors such as breathing, speaking and touching, activating an exhibition that comes to life with visitors. In the first exhibit, “Dandelion”, some expandballs open and close activated by people's breath. The “Whirlwind” exhibit reacts to acoustic frequencies by vibrating some elastic strings colored according to the visitors' voices. In the 'Aloft' installation, hundreds of white balls float in the air activated by the touch of a sensor, while 'Ripple' vibrates the water surfaces controlled by visitors. The exhibition closes with the “Prism” room, where large specular surfaces reflect colored light and project cones of light onto the wall. Positioning yourself in the cone of light, inspirational quotes appear on the wall.